How We Wear Ours

“How We Wear Ours Video”

An exhibition documenting jeans culture in today’s South Africa.

Global denim brand G-Star RAW has teamed up with local artists to explore jeans culture in today’s South Africa and localise a global campaign by using local, young, fresh talent to interpret the message of their global campaign.


Included in the project is work from Anthony Bila, Gabrielle Kannemeyer, Jade Klara, Trevor Stuurman, Smiso Zwane (aka Okmalumkoolkat) and Paul Ward. 

The brief to the influential young creators was simple, take these jeans-related words and interpret them your way. View the exhibition now atKalashnikovv Gallery, 153 Smit Street, Braamfontein.


Images and Video by Elijah Semosa of @72_photography



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